Happy Floral Design Day 2012

Feb 28th is Floral Design Day.

Floral Design Day was proclaimed by Governor Weld in 1995. It was originally intended to celebrate a special birthday of Carl Rittner, the founder of The Rittners Floral School in Boston.

Rittners Floral School in Boston is one of the first private modern floral design schools in North America. Carl Rittner introduced the application of modern educational techniques and theory to teaching floral art as an art form, over sixty years ago. The standard way of learning floral designing up to that time was through lengthy and often unpleasant apprenticeship approaches. (Some unfortunate souls still try to learn floral designing that way!)

What better way to celebrate Carl Rittner’s life and accomplishments than by a holiday celebrating floral designing. But the holiday has evolved beyond a birthday celebration…. Floral design as an art has developed for thousands of years, and in the context of the 21st Century, is more vibrant and varied than ever, with an even greater assortment of tools, approaches and techniques available to the floral designer today than ever before. It is certainly worthy to celebrate as an art.

Regardless of changes that occur in our society the natural beauty and appeal of flowers is still as strong as ever. Their design can can be both intricate and incredibly enjoyable….. Viewing and enjoying their design is quite satisfying. And there is still a difference between a floral designer who really knows what s/he is doing, and the hobbyist who simply drops a few stems into a vase and poses.

Floral art remains an incredibly vital and dynamic way to express feelings and to shape space and create atmosphere. Important events in our life such as courtship and marriage and the various holidays of the year, rely upon floral designers to make them extra special.

An impressive body of knowledge  has been accumulating, proving empirically that flowers are not just a luxury. Indeed, they have very tangible benefits for human well being such as decreasing anxiety, reducing depression, and making people feel so much better. At Rittners Floral School we have found that even the process of learning floral designing can be therapeutic in its own right…..

In our opinion the the need for floral art to bring about positive social good remains stronger than ever before.

Best of all, floral designing is fun!

We wish you a very happy Floral Design Day 2012

Fun Valentine’s Designs at Rittners Floral School


One of the neat things about my job at Rittners Floral School is that I get to work with so many talented people, both staff and students. Our whole philosophy at Rittners is based on providing the techniques and skills to enable our grads to create their vision and to fulfill that of their clients. And to provide great value!

The designing created at our flower school  goes from one extreme to the other, from classical to bleeding edge……….

We especially enjoy holiday periods………

This year to celebrate Valentine’s Day all of us have been quite busy at Rittners over the past several weeks, creating many different kinds of floral art, ranging from water based to high style…… Click here to see over one hundred designs in a heart shape container  and lots of pave hearts.

Enjoy! And we hope you have a great Valentine’s Day!

Ways To Express Romance With Flowers From Rittners Floral School


Flowers= Romance…. And at Rittners Floral School, in Boston, we definitely enjoy teaching our students various ways that you can translate romantic feelings into floral art….

Many people think that the way to express romance with flowers is the classical arrangement of roses in water. There is nothing wrong with that. It is but one time honored approach. And for many it works well.

But the contemporary floral designer can do so much more.

There are many wonderful ways to express romance and love through floral art.

This inspirational video features ten floral designs ranging from classical expressions, to contemporary and even novelty floral art–all with the purpose of expressing romance with florals…

We hope that it inspires you to think of many different ways that you can express love and romance with flowers.

Enjoy! And from all of us at Rittners Floral School, good luck in your romantic expressions using floral art…..

We hope that you enjoy this addition to the Rittners Floral School Video Series.

Teleflora 2012 Superbowl Commercial–Rittners Floral School Verdict– A Winner!

Critics may say that Teleflora is suggesting trading flowers for sex in their Valentine’s 2012 Commercial.  But I think that is definitely too uptight a reaction.

Smart marketers point out the benefits of their products. Teleflora is definitely showing one possible benefit of their Valentine offering. Did you really expect them to point out how the Valentine’s Day flowers complement the interior decor of someone’s home or how they smell good?

True to Teleflora’s formula of tasteful, understated ads with substance (said with a twinkle in my eyes) , I found this ad to be sexy,  a little naughty and definitely  a lot of fun! Definitely a winner. Hope it translates into lots of sales.

Flowers for Superbowl from Rittners Floral School, Boston, MA!!!


Floral design is a mirror of our culture……a reflection of our loves, our desires and aspirations. It reflects our holidays and our sense of the passage of time through important life cycle events…Floral art helps us to embellish and make our interior environments special…Football and sports are but one aspect of our culture and civilization……..

It should come as no surprise then, that floral art can be stylized to root for our favorite team……or to make our homes even nicer for Superbowl parties.

This year, in honor of the Patriots and the Giants, the staff and students of Rittners Floral School feature a gallery of designs created in a football base, for Superbowl.

You may find it at